Create a 'Team' around our Irish Soccer Referees and Officials. Name the team, brand the team and create a media and social media narrative around that team, making the 'team' something tangible to support. Develop a fan base as with any team and enable people to become part of that team as with any fan base. The fanbase has the potential to open attending local sport to neutral sports lovers.
A fantastic goal was scored while watching football with our Dad on TV. As the family celebrated in watching a wonderful goal and looking to Dad for his opinion, we initially got..... 'the referee was 10 yards behind the play. The linesperson should have been level with the last defender..............' there was always a Third Team ;-)